In the past few years we’ve had runners come to us who were unsure whether coaching was really working for them.

They liked the idea of having a coach.
They invested in it financially.
But over time, something felt off.

They weren’t always sure how closely their workouts were being reviewed. They weren’t given clear pace ranges or guidance that reflected their current fitness. Feedback felt surface level or wasn’t there at all. There was no guidance on pacing, mindset strategies, or building a race day plan. Importantly, they never really understood why they were doing what they were doing.

There was no sense of a longer arc.
No conversation about how this training cycle fit into the next one.
No evidence that their coach truly knew them as an individual runner rather than one name on a long roster.

When that happens, it doesn’t just affect results.
It creates doubt.

Runners start questioning their training and wonder if they should just go back to guessing on their own. They worry about wasting more good training years by choosing wrong again.

That confusion is reasonable.

Thoughtful coaching is not about how many athletes someone has or large social media accounts.

It means engaging with your data and your feedback.
It means explaining decisions so you can learn and build confidence in the process.
It means planning with your long term development in mind, not just your next race.

If you still care about improving, staying healthy, and understanding your training, that hasn’t gone away. What you’re really looking for is a coaching relationship built on trust, communication, and individual attention.

Here’s a few things we’ve heard recently:

“This coaching experience is already so much better than I thought it was going to be.”
“I can tell you actually care, not just about my training, but about me.”
“You actually know how to coach. You’re not just giving me a custom schedule.”
“The advice you gave me was priceless. Good coaching is so much more than just a plan on paper. It’s shared wisdom, words, experience. I toed the line in such a good headspace this morning.”

Thoughtful coaching means engaging with your data and your context.
It means explaining decisions so you can learn and trust the process.
It means thinking beyond one race and toward who you’re becoming as a runner.
It means staying curious, continuing to learn, and approaching each athlete with individual attention.

If a previous experience made you question whether coaching is worth it, that hesitation is reasonable.

But we want to tell you that we care. And we combine that care with experience, expertise and a true love for wanting to help people reach their running goals while truly enjoying the process.